SUMMARY
Accomplished creative director with over 13 years of experience leading design teams, working from concept to full execution and tracking effectiveness using quantitative analytics. Strong ability in directing company’s brand identity towards a target audience and translating strategic marketing objectives into branding concepts.
EXPERIENCE
World Design Agency
Creative Director November 2016 – Present (contract)
Storytelling and brand expressions, leads internal creative team and oversees the process and development of creative work from brief to final execution.
Leads creative development for all brand and marketing.
Wrap.co – San Francisco, CA
Creative Director May 2014 – November 2016
The Wrap template solution is a collection of pre-packaged templates. Created a mobile app-like experience for commerce, digital companions, lead gen forms, or branded content in a easy to use steps.
Responsible for leading Wrap template team, developing creative guidelines and directing creative work, and maximize the talents of the team.
mNectar – San Francisco, CA
Creative Director September 2014 – April 2015
Oversaw the supervision, development and training of all campaign productions
· Directed all visual design, copywriting, and content for advertising and direct marketing campaigns.
· Drove partnerships will all levels of Design, Business, Sales and Marketing to align and clarify business needs.
· Guided and provided design leadership to customers and external agencies.
Tanjerine – Mountain View, CA
Creative Director July 2013 – March 2014
Oversaw the design of a digital dining consumer experience (mobile/tablet) from concept to user interface to front end visual design within six months for beta product release 1.0.
· Collaborated with engineering and marketing team to determine end product materials and final design presentation.
· Hired, trained and managed the creative team.
GREE Inc. – San Francisco, CA
Lead Designer September 2011 – April 2013
Coordinated and led the development and design efforts with studio directors and engineers to deliver market competitive game products.
· Led design team for several GREE branded billboards including branding and hiring initiatives.
· Managed internal and external teams for brand identity and game development campaigns.
Disney – San Francisco, CA
Sr. UI Designer May 2010 – February 2011
Design and shape unique, user-centric products and experiences.
· Built and maintained company branded website by providing cohesive user interfaces, navigation, and site layout.
· Designed, created and implemented marketing campaigns for various games including City of Wonder, WildOnes, Market Street, Sorority Life, Tiki Resort, and Social City.
Gaia Online – San Jose, CA
Sr. Visual/UI Designer September 2009 – May 2010
Create clean and artful design, possess UI skills and translate high-level requirements into interaction flows and artifacts.
· Collaborated with Product Management and Marketing teams on design, development and implementation of user interface and experience of the Gaia Online Community.
· Designed and implemented changes to user registration process that resulted in an increased number of new users of the Gaia Online Community and improving overall customer acquisition and retention.
Academy of Art University (Part-time night classes) – San Francisco, CA
Graduate Instructor January 2008 – January 2010
Lectured and developed lesson plans for Graduate students in MFA program.
· Solved creative problems within student’s field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
· Communicated with student’s ideas and conceptual decisions with their intended audience using visual, oral, and written presentation skills relevant to their field
World Design Agency (Contract)
Lead Designer February 2009 – August 2009
Took conceptual ideas and turn them into functional and beautiful designs for clients.
Hands-On Mobile – San Francisco, CA
Sr. Graphic Designer September 2007 – January 2009
Responsible for conceptualizing and implementing design solutions that meet marketing strategies from concept to completion.
· Lead Designer for Guitar Hero Mobile, the then #1 selling game in the mobile industry with over 3 million downloads.
· Collaborated with client to promote Susan Miller Astrology Zone via prints, posters, flyers, online ads, web pages, and newsletters
Tomato Vine Inc – San Mateo, CA
Art Director June 2004 – March 2007
Translated marketing and branding strategies into innovative and impressive campaigns that stimulated targeted audiences.
· Created corporate brand identities by designing promotional materials, product packaging, and computer illustrations, including developing and maintaining interactive websites and video advertisements.
Consultant Projects
Evolusio Design Studio – San Francisco, CA
Art Director/Designer
Contract Design Project for clients including:
· WalMart, Brisbane, CA
· Iron Capital, San Francisco, CA
· ABB, Santa Clara, CA
· World Design Inc., Taipei, Taiwan
· Publicis Modem, San Francisco, CA
· Curse Online Gaming, San Francisco, CA
Education
Academy of Art University – San Francisco, CA
MFA – August 2004
Computer Arts: New Media Specialization in both Graphic Design and Interactive Media
Academy of Art University – San Francisco, CA
BFA – July 2002
Computer Arts: New Media with emphasis on web interactivity and design
Software
Photoshop, Illustrator, Sketch, InDesign, Cleaner, Dreamweaver, Fireworks, BBedit, HTML, Microsoft Windows, PowerPoint, Gif Animator, MAC OS, MS Office Suite, and QuarkXPress
Languages
Fluent in English and Mandarin