HealthTap Branding Exercise
How to make people feel good? How can we bring more smiles to people's life?
- Transforming how doctors and patients connect, and how people everywhere can get immediate access to trusted doctor-created health information with HealthTap.
- Less worries, fears and anxiety, translates into happier customers.
- High-quality information directly to the customers, instantly through their mobile devices. Immediate access to trusted doctors really matters, they can use their time more efficiently and enjoy what matters most to them.
- Smile more, you look and feel good.
Ways to build brand trust?
- Providing the network more than 100,000 U.S.-licensed doctors.
- Providing extensive knowledge base of user questions matched to answers from trusted doctors.
- Build a community through blogs and social medias.
- User's positive feedback.
- Powerful cutting edge technologies platform.
How to connect with users emotionally?
- Through social networks we can connect people together and share stories.
- Through Cloud Computing and cutting edge technology users can directly ask questions to their doctor ‘face to face’ with their devices, it makes a big difference if we can see and talk directly to our doctor. I would use it all the time, instead of going to the doctor, waiting at the reception and all that.
How can we tell our brand story?
- We’re saving lives everyday with what we’re building.
- Share user's product journeys.
branding color palette
The color palette is based on the logo and company website. I added 2 more secondary color schemes to explore visual options.
logo patterns
Using part of the logo to create subtle branding patterns.
image style / look and feel
A positive image brings out positive emotions. It could be a smile, a gesture, color or texture. Positive images are expressions of joy and happiness and give the audience an idea of what they could be experiencing. Leveraging emotions can be very powerful, but it’s how we do it that matters.
Human touch images - Using human faces, brings the viewer to focus more and this causes them to draw towards a common point of interest.
Thinking out of box, and be creative - today’s technology allows us to do so much more, for example looping images, video, animations, different types of transitions.
Show validation - showing people using the product and praising it, loving it.
Don't use uninspired stock photos - the best images do not look staged, or flat. They look real and authentic, and add real substance to the site.
