DESIGN SAMPLE

GOAL

Deliverables

Specify the scope of the problems I am trying to solve. Walk through the steps I took for the design and describe the design thinking behind my decisions.

concept PRODUCT

* In this exercise I used Hasselblad brand as placeholder.

Scenario

HYDII concept is a 75-megapixel camera launch a $ 15,000 - $50,000 special edition of its new X1D mirrorless camera.

DESIGN

The story arc of page structure:

• Catch the viewer's eye and attention 

• What is the product?

• About and details of the product

• How it work?

• Help

• Community and engagement

Scope of the problems I am trying to solve:

Good design is about solving problems

• The design fulfills a need or a purpose

• Readability

• Color schemes

• Clear navigation

• Don't clutter with too many elements

• Smooth & easy to understand the experience

• Assist users with help chat or support team email

• Educate viewers with helpful information on the product

• Provide product rating - building brand trust

Steps of design and reasons behind:

Design approach and process:

In one of my first steps of design, I look at the various components that make up the product; Grid, color, layout, imagery, typography, styling, look and feel...

Start with wireframe/sketch mock-ups with different user cases. This is the early stage of the project process. Start exploring all possibilities, applying user-centered design as a foundation

(For this case, I am using type faces: Montserrat, Roboto)

Marketing approach:

• Develop a strong brand

• Clear CTA / easy assist of the "Buy" button

• Create a community to lead to higher customer lifetime value (CLV)

• Lead Generation - attract, convert, and nurture leads

• Design to drive engagement, interest, and acquisition

• Getting to the core of product message, content strategy

• Social marketing, email marketing 

• Understanding customer's perspectives, understand the things that matter to them

LANDING PAGE