PORTFOLIO SUMMARY SHOWCASE
ABOUT ME
Accomplished creative director/designer with over 13 years of experience leading design teams, working from concept to full execution and tracking effectiveness using quantitative analytics. Strong ability in directing company’s brand identity towards a target audience and translating strategic marketing objectives into branding concepts including; front-end mobile applications, user interface, web based experiences, digital advertising, marketing collateral, and brand identity systems.
DESIGN THINKING
Design is not about "making things pretty". Design is about solving problems and the mindset is solution focused with imagination, logic, ideas and intuition... thinking out of box and to explore possibilities.
SHOWCASE 1.
GREE gaming / Marketing creative lead
As marketing creative lead, I managed a team of 5 designers. I liaised with digital agency Duncan Channon based in San Francisco.
Marketing campaigns included: Gree branding system promotion, landing pages, email newsletter, social medias, web and mobile banners, video and billboards.
SHOWCASE 2.
LoveCare - A family health care app pitch
The project
LoveCare is a mobile app that helps family and close friends stay connected and help individuals to monitor and manage their health and safety. LoveCare revolutionizes the prescriptions process, medication schedule, alerts, location, group event calendar and communication.
A simpler way to connect, collect information, share, manage healthcare and monitor safety all in one place!
Manage, Share/track location, chat, reminders (integration with Alexa), calendar, emergency call/text.
- Help user follow their medication schedule
- Have more control when users are around family members that need help
- Real-time notifications and alerts
- Manage user health history
- Help user stay connected 24/7
- Provide emergency location text/calls
- Help user manage family events and schedule
SHOWCASE 3.
ABOUT WRAP SOLUTIONS
ABOUT WRAP
Wrap Media is a mobile-first story telling and commerce platform delivering the narrative web. Wrap introducing mobile by providing a web-based native app alternative enabling unprecedented engagement, activation and conversion for brands, publishers and digital businesses.
Richness of WRAP template categories:
Pre-packaged templates, a mobile app-like experience for commerce, digital companions, lead gen forms, or branded content in a few easy steps.
- Commerce: companies bring revenue by offering “buy now” capabilities through a partnership with Stripe.
- Digital companion: digital receipts, providing relevant information and up sale more products
- Lead Gen: focus on CTA, get user information.
- Landing pages: with a rich content delivery experience, you can craft a story
- Events: connect with your attendees, during and post event with RSVP capabilities, ticketing, real-time updates and post event communications
- Business publishing: empowers businesses to easily share information in a format which is easy to consume for their consumers or their employees with front cover personalization card to increase viewer engagement
- Real estate: real estate agents can customize templates or create one from scratch to market themselves and offers
- Sales enablement: empower team with quickly executed collateral that can be shared effortlessly via mobile
- Content publishing: marketers can easily create and share listicles or provide a personalized daily feed to stay connected with users and keep them updated with branded content.
Marketing funnel / 6 marketing funnels campaign wraps:
(1) Awareness (2) Discovery (3) Consideration (4) Conversion (5) Customer Service (6) Retention
Equinox
Equinox marketing campaign pitch / discovery Wrap
SHOWCASE 4.
Yaye, App Download
2015 - 2016 / Wrap / Client Wrap
CLIENT - Yaye brings groups together to get fit and healthy, wherever, whenever.
RESPONSIBILITIES - Art direction and Story Arc I Design Team: World Design Agency
PROJECT - Create Yaye marketing campaign using Wrap solution by proving rich media, easy to download and social networks.
SHOWCASE 5.
Salesforce
2015 - 2016 / Wrap / Client Wraps
CLIENT - Salesforce, a customer success platform.
RESPONSIBILITIES - Art direction, production, Story Arc and wrap build.
PROJECT - Create 2016 Wrap booth Dreamforce marketing campaign.
OTHER SALESFORCE WRAPS
SHOWCASE 6.
DIGITAL MENU
THE PROJECT
A solution combining tablet-based ordering, server handhelds, pay at the table and guest entertainment. The solution offer large chains or independent casual dining restaurants all of these capabilities: menu customization, real-time data and on-menu browsing, Individual and multiplayer games and POS integration.
Project covered: Dashboard and screen server, payment alerts, games, menu payments, NAV log out, build drink, welcome global elements.
SHOWCASE 7.
BRANDING 1 / VISUAL IDENTITY SYSTEM
DOUBLE WAY, a marketing agency company, identity system design.
SHOWCASE 8.
BRANDING 2 / VISUAL IDENTITY SYSTEM
Puregion identity system design
ABOUT
Puregion is a high-tech farming company, approaching the future of advanced planting technology to provide pure, non-toxic fresh vegetables.
SHOWCASE 9.
BRANDING 3 / VISUAL IDENTITY SYSTEM
A high-end style of Japanese cuisine - traditional teppanyaki/Izakaya-style dining.
Minimalist designed dining space to bring guests a comfortable dining experience. The selection of fresh ingredients is the key element, highlighting seasonal small plates and traditionally grilled items.
